watch out for details of next years conference
further details posted soon
for initial information contact
alan seymour
alan.seymour@northampton.ac.uk
sports marketing related discussions and workshops for students, academics and practitioners please sign up for this years conference THE GLOBAL IMPACT OF THE OLYMPICS JULY 13th 2011 on visiting please vote/indicate in poll your status
I came across this article about the next generation sports fan. The next generation sports fan is a sports fan who consumes sports in a much different manner than the traditional fan. The "traditional fan" would primarily go to watch the action on the field, court, ice or arena.
ReplyDeleteBut, the "next generation" fan consumes sports in a much different manner. Instead of just watching the on-field action, the next generation fan is constantly multi-tasking. They are also watching the big scoreboard / big screen as well as using their smart phone to text, Tweet, take photos, check-in, post to Facebook, etc.
The marketing avenues looks very promising for the next generation sports fan. Read the full details @ http://bit.ly/hRr3F4