The following link is useful for students and interested parties in the increasing debate of sport and business
http://news.bbc.co.uk/1/hi/in_depth/business/2009/business_of_sport/
sports marketing related discussions and workshops for students, academics and practitioners please sign up for this years conference THE GLOBAL IMPACT OF THE OLYMPICS JULY 13th 2011 on visiting please vote/indicate in poll your status
A propos - there is a great interview with Angus Kinnear, the marketing director of Arsenal, in this week's Marketing Magazine, pp.20-21
ReplyDeleteDamian Gawel
thanks damien will check it out and maybe post on blog
ReplyDeletealan